The Tire Gauge

About the project


Poor tire maintenance is a leading cause of car accidents. Caçula Tires wanted to be more than just the major brazilian tire sales company, so together, we created Tire Gauge as a way to engage directly with their concern for drivers and tire safety. The Tire Gauge system is designed as a passive way for you to know when to change your tire. The pins across the tire gauge can measure the depth of any tire tread and our simple ticketing system invites you to change your tire without needing to stop.

Product Design