51 Ice

About the project

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In 2014 we were approached by Cia Müller a drink manufacturer best known for the Cachaça 51. We needed to rebrand and create a new campaign for the 51 Ice products. We designed a new pack for their product inspired by their flavors and colors. Then it was time to create the campaign, with a simple insight: You're more confident when you're holding something in your hand.