Cachaça 51

About the project


Cachaça 51 is the best selling cachaça in Brazil and it also has the most iconic slogan "51 it's a good idea" known to every single brazilian. Despite being the most sold cachaça the brand lacks coolness. So we've deceided to put the well known slogan to good use. We created a manifesto campaign to reboot the brand to become hip and fresh. We explored the good idea of being brazilians with proud.